On July 23, 2014, Governor Deval Patrick signed into law House Bill 228, "An Act Permitting Sales of Alcohol on Sunday Mornings." Chapter 182 of the Acts of 2014, amends Chapter 136, Section 6, Paragraph 52 by striking out the words "12:00 noon" and inserting the following words: "10:00 a.m."
The bill allows Massachusetts liquor store owners to sell alcohol to patrons before noon on Sundays. However, it won't take effect for another three months.
Steve Annear, staff digital writer at Boston Magazine, posted on their Boston Daily blog on July 25, 2014, an overview of the law in an article entitled, "Massachusetts Liquor Stores Can Soon Sell Alcohol Before Noon on Sundays: Homemade Bloody Marys and Mimosas Have Never Sounded So Enticing".
For additional information, see the Massachusetts Alcoholic Beverages Control Commission (ABCC) website.