This blogger chuckled, upon encountering this blinking suggestion on a portable sign board a few months ago. I was already signaling to exit Route 95/128 in Newton when I read it, and felt quite smug about my excellent driving behavior. Apparently, it was the first weekend a humorous safety warning was being used and the message went viral.
After the attention this first sign received, the Massachusetts Department of Transportation announced the #DOTspeak Highway Message Board Contest. The contest was run through social media and solicited creative messages to calm road rage, encourage seat belt use, and combat distracted driving. The three winning entries are scheduled to be used on high traffic weekends.
So, we hope you heeded the "Keep Calm and Drive On" message this past weekend. Those in need of information on traffic matters can consult our Massachusetts Law About Traffic Violations webpage.